AI Ethics & Usage
Our commitment to the responsible, transparent, and ethical development and deployment of AI technologies.
Subsidiary Disclosure: HUK SONS IT operates as a legally separate subsidiary of HUK SONS. When you engage with this site or our services, you are interacting with HUK SONS IT (a subsidiary of HUK SONS) as the contracting entity, unless a signed agreement specifies otherwise.
Core Principles
The foundational pillars guiding our AI strategy.
Fairness & Bias Mitigation
We rigorously test our AI models to identify and mitigate bias, ensuring equitable outcomes for all users regardless of background.
Transparency & Explainability
We are transparent about when and how AI is used. We strive to make our AI decision-making processes explainable and understandable.
Privacy & Security
Data privacy is paramount. We do not use customer data to train public models without explicit, opt-in consent.
Human Oversight
We maintain "human-in-the-loop" processes for critical decisions to ensure accountability and safety.
Generative AI Usage
When using generative AI tools, we adhere to strict guidelines:
- Accuracy Review: All AI-generated outputs are reviewed by human experts for accuracy and appropriateness before publication or implementation.
- Data Protection: We do not input sensitive, confidential, or PII data into public generative AI models.
- IP Respect: We respect intellectual property rights and do not knowingly use AI to generate content that infringes on others' rights.
AI Governance
We have established an internal AI Governance Committee comprised of leaders from engineering, legal, security, and product teams. This committee oversees the development and deployment of AI technologies, ensuring alignment with our ethical principles, regulatory requirements (such as the EU AI Act), and industry best practices.
Questions about our AI Policy?
We welcome dialogue about the ethical use of technology.